- Name and Job Role: Kelvin James, Managing Director
- Location: Talbot Green, nr Llantrisant
- Company: Diamond Centre Wales
How and where does the story of Diamond Centre Wales begin?
My wife, Sharon, and I started out the business from our home office in 1978 as SNJ Diamond Merchants. Over the years our reputation and ambitions grew for our family business. We established Diamond Centre Wales (DCW) in 2005 and moved to a new site with an office, design studio, workshop and showroom. We’re proud to say that today it employs 18 talented individuals, with a wealth of experience, ranging from goldsmithing and setting to prototyping, CAD design, Gemstone, diamond and industry knowledge.
What has the journey been like from the beginning of DCW to where you are now?
Over the years we’ve grown from strength to strength, and we’ve loved every minute of it. It truly is an exciting time with R&D being crucial to us and where we see the future of DCW. We’re collaborating with several universities to explore and implement technological advances in the diamond and jewellery industry.
Tell us about the exciting projects you are working on at DCW.
We’ve got some great projects with CPE with Bangor University and Aberystwyth University. With the team at Bangor University, we are looking at engraving nano-scale QR codes into a diamond for traceability and identification, right from the diamond mine to the merchant, using secure blockchain technology. The CPE collaboration with Aberystwyth University is looking at precision ways to measure the brilliance of a diamond.
We’ve also worked with USW on the CEMET project (Centre of Excellence in Mobile and Emerging Technologies) and our customers are now able to use our augmented reality app to create their own jewellery designs. Meanwhile, Sheffield University is helping us to address the barriers of 3D printing in precious metals and help define new industry standards in additive manufacture (AM) precious metal printing.
Do you have any advice for micro or SMEs looking to invest time in RD&I?
I would say, “Do it!”. Innovation is so crucial to our business and if you can find the right collaborator though schemes like CPE, then we see this as a hugely worthwhile investment.
What are you most proud of?
We are so incredibly proud of our staff. We firmly believe they are our biggest assets and want to provide them with every possible opportunity to progress and learn new skills. We provide on-the-job learning through, apprenticeships, Diplomas, PGCEs, and participation in R&D projects through industry and university connections. As such, we have recently enrolled 6 of our employees on an MSc in Advanced Manufacturing with MADE (University Wales Trinity Saint David).
Tell us something others would be surprised to know about you or Diamond Centre Wales
DCW has broken new grounds to create a Jewellery Academy. The team has finished construction on its newest facilities to offer experience days, teaching facilities and an end-to-end bureau service to facilitate the adoption of advanced manufacture into the Jewellery Industry.
We would love to tell you more about our new world innovations that are currently being worked on BUT sorry we can’t…it’s a SECRET! Though we should be able to release the intricate details on the current six major projects within the next 12 months.
A big thank you to Kelvin for taking the time to speak to us. For more information about Diamond Centre Wales, visit: